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Today's Runes for William Randolph Hearst


The Cross spread is used to plot the arc of your life and the forces acting on it. It is the most popular spread, giving a very complete view of the situation. Ice Runes are most commonly used for questions about struggle, conflict, and achievement.
The left rune represents an important element of the past. Algiz can be easily recognized as the antlers of the elk that it represents. The elk can represent victory, but is much more appropriately associated with the thrill of the hunt itself. This rune therefore can portend vigor and success in active endeavors. Also, this rune seems symbolic of a hand with outstretched fingers - a protective hand. This hand may suggest that you will be shielded from things negative - the problems still exist, you are spared the brunt of their force.
The middle rune represents a deciding element of the present. Dagez means daylight, and represents divine light. This rune generally refers to dawn (the initial sparking of energy) or to midday (the climax of energy). Both dawn and midday are symbolic of change, but unlike the changes in the perpetual circle of the year which are slow and subtle, the changes over a day are much faster and more dramatic. The breaking of a new day is symbolic of the rapid illumination of dismal circumstances, and is suggestive of Satori. Be careful - although this rune generally suggests a positive change, the symbology of a peaking point suggests that there must be a change downward as well. Fortunately for some, this rune is cyclic and irreversible, and so permanence is not promised - the only thing you can be sure of is an exciting ride.
The top rune represents a force that works for you. Eoh refers to the Yew tree. The Yew does not go dormant and therefore represents endurance. Even the wood of the tree is strong, resilient, and pliable - the Yew bends, but does not break. The evergreen nature of the Yew is present even in the rune itself, as it cannot be changed even by reversal. This rune is historically symbolic of death, but, as in the Tarot and as suggested by the nature of the Yew tree itself, death is seen only as a transmutation of something eternal and unchanging - the spirit.
The bottom Rune represents a force that works against you. Laguz is the most strongly feminine of runes, representing water. Deep sexuality is suggested by this rune. Through Laguz, water is seen as the ocean - vast, uncontrollable, ever-changing, and vital. When interpreted as the returning tide, Laguz can also predict the inevitable return from a long journey.
The right rune represents the critical element of the future, at the core of the final outcome. Uruz symbolizes the Auroch, a member of the ox family that became extinct long ago. This rune represents the strength, bravery, and endurance of this animal of old. Uruz portends the ability to meet problems head on and to overcome them. When the world was new, warriors used to test their strength against the Auroch. Hence, this rune has come to represent the masculine principle and the capacity to meet a challenge.