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Today's Runes for William Randolph Hearst


The Cross spread is used to plot the arc of your life and the forces acting on it. It is the most popular spread, giving a very complete view of the situation. Spirit Runes are most commonly used for questions about mysticism, spirituality, and religion.
The left rune represents an important element of the past. Fehu is the rune of cattle, the symbol of wealth in the old Norse civilization. Since Fehu is the first rune in Frey's aett, it is a rune of fertility as well. As seen here reversed, it can represent barrenness or the loss of wealth. Some interpret Fehu as representing children, in which case the reversal may portend the distancing of a child from her or his parents.
The middle rune represents a deciding element of the present. Sowelu is a strong symbol, for it represents the sun. Unlike equatorial cultures that may see the sun as a harsh and imperial force capable of causing droughts, in the cold north the sun is a purely feminine force that gives life and allows crops to grow. In dark times, this rune represents clarity of sight and the victory of good over evil. Sowelu is irreversible, as the cycles of the sun and seasons are perpetual.
The top rune represents a force that works for you. Ken is the rune of light and knowledge, driving away darkness and ignorance and revealing hidden truth. This rune also brings forth images of friendship and comfort. Ken is the light of inspiration, the light of imagination, and a beacon in the darkest hours.
The bottom Rune represents a force that works against you. Ger is one of the runes that touches on the cycles of the year, in this case the fall harvest. These cycles are eternal, which is represented in the rune by the fact that it is unchanged by reversal. Ger can represent pregnancy or other forms of fruitfulness, and is especially indicative of the cycles of providence and karma - that which has been sown is now being reaped. This rune can also represent the cycles of wealth, for crops were frequently a sign of wealth.
The right rune represents the critical element of the future, at the core of the final outcome. Algiz can be easily recognized as the antlers of the elk that it represents. The elk can represent victory, but is much more appropriately associated with the thrill of the hunt itself. This rune therefore can portend vigor and success in active endeavors. Also, this rune seems symbolic of a hand with outstretched fingers - a protective hand. This hand may suggest that you will be shielded from things negative - the problems still exist, you are spared the brunt of their force.