| The first excerpt represents the past or something you must release, and is drawn from Tono Bungay by H. G. Wells: me the first sketch he made for it. I have reproduced it here
with one or two others to enable the reader to understand the
mental quality that initiated these familiar ornaments of London.
(The second one is about eighteen months later, the germ of the
well-known "Fog" poster; the third was designed for an influenza
epidemic, but never issued.)
These things were only incidental in my department.
I had to polish them up for the artist and arrange the business
of printing and distribution, and after my uncle had had a
violent and needless quarrel with the advertising manager of the
Daily Regulator about the amount of display given to one of
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The second excerpt represents the present or the deciding factor of the moment, and is drawn from The Underdogs by Mariano Azuela: among this crowd, that as soon as I get hold of a man
like you I clutch at him as eagerly as I would at a glass
of water, after walking mile after mile through a parched
desert. But frankly, I think you should do the explaining
first. I can't understand how a man who was correspond-
ent of a Government newspaper during the Madero re-
gime, and later editorial writer on a Conservative jour-
nal, who denounced us as bandits in the most fiery ar-
ticles, is now fighting on our side."
"I tell you honestly: I have been converted," Cervantes
answered.
The Underdogs |
The third excerpt represents the future or something you must embrace, and is drawn from The Illustrious Gaudissart by Honore de Balzac: what do we do? Instantly, without reserve or hesitation, we admit him
to the great festivals of civilization as an honored guest--"
"You need wine for that," interposed the madman.
"--as an honored guest. He signs the insurance policy; he takes our
bits of paper,--scraps, rags, miserable rags!--which, nevertheless,
have more power in the world than his unaided genius. Then, if he
wants money, every one will lend it to him on those rags. At the
Bourse, among bankers, wherever he goes, even at the usurers, he will
find money because he can give security. Well, Monsieur, is not that a
great gulf to bridge over in our social system? But that is only one
aspect of our work. We insure debtors by another scheme of policies
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