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Today's Runes for Richard Branson


The Cross spread is used to plot the arc of your life and the forces acting on it. It is the most popular spread, giving a very complete view of the situation. Gold Runes are most commonly used for questions about business, career, and property.
The left rune represents an important element of the past. Inguz is the rune of completion and fertility. The presence of this rune suggests that tasks which have been initiated will come to fruition. This rune is associated with Ing and Frey, it is this connection that explains its connotations of both fertility and sexuality. The variant of this rune shown here is reminiscent of the twin strands of life, and of the challenge and rewards of bringing together things complimentary.
The middle rune represents a deciding element of the present. Gebo means gift, and like many gifts, the rune may be understood on many levels. Gifts are generally positive things, for both the giver and the recipient. In many cultures however, gifts and favors carry with them an obligation to respond in kind. It is for this reason that gifts, and hence the rune Gebo, are frequently symbolic of friendships, marriages, alliances, mergers, and other bonds between people or organizations. Gebo is a strong rune and the unions represented are strong as well. Moreover, Gebo is not reversible, as true friendships are not easily undone.
The top rune represents a force that works for you. Hagalaz is the rune of hail. Hail is a destructive and elemental force, so one can expect this rune to represent the disruption of one's life. In the harsh northern winter there is a halt to activity, and so delay or hindrance is frequently associated with this rune. The opposite of chaos is yet more chaos, as illustrated by the fact that this rune cannot be reversed.
The bottom Rune represents a force that works against you. Othila is the homeland. Land was the purest form of immovable wealth in Norse civilization, distinct from the movable wealth represented by Fehu. This rune speaks of stability and safety stemming from inheritance, both material and genetic. With respect to the question asked, consider the background of the people and families involved...
The right rune represents the critical element of the future, at the core of the final outcome. Sowelu is a strong symbol, for it represents the sun. Unlike equatorial cultures who may see the sun as a harsh and imperial force capable of causing droughts, in the cold north the sun is a purely feminine force that gives life and allows crops to grow. In dark times, this rune represents clarity of sight and the victory of good over evil. Sowelu is irreversible, as the cycles of the sun and seasons are perpetual.