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Today's Runes for William Randolph Hearst


The Diamond spread reveals the dynamic forces at work in a situation. It is the spread of choice for understanding a hidden conflict. Ice Runes are most commonly used for questions about struggle, conflict, and achievement.
The bottom rune represents the foundation that forms the basis of the issue. Inguz is the rune of completion and fertility. The presence of this rune suggests that tasks which have been initiated will come to fruition. This rune is associated with Ing and Frey, it is this connection that explains its connotations of both fertility and sexuality. The variant of this rune shown here is reminiscent of the twin strands of life, and of the challenge and rewards of bringing together things complimentary.
The left rune represents one of the forces acting on the issue at hand. Uruz is the name of the Auroch, an extinct prehistoric ox. This animal was strong and brave, and was the focus of rites of manhood in older days. Reversed, this rune symbolizes either the lack of challenge, or the lack of preparation for a challenge. This rune suggests that you must reach deep within in order to gain the power you will need, whether to get out of your current rut, or to face what appears to be a hopeless situation.
The right rune represents another of the forces acting on the issue at hand. Isa is the rune symbolizing Ice - cold, stagnant, frozen, and unchanging. This rune suggests heat removed not just from anger or conflict, but from passion as well. Paradoxically, Isa conveys images of slippery slopes and unsure footing, but also of circumstances that have crystallized and become utterly immutable. Remember that in the cold north, ice is not just THE challenge to be overcome, but the very nature of the environment. Be courageous, for you work against this element every day. Will you fight alone or with others against this, our common foe? Is there much worse than lack of change?
The top rune represents the conclusion to which your strivings can carry you. Eoh refers to the Yew tree. The Yew does not go dormant and therefore represents endurance. Even the wood of the tree is strong, resilient, and pliable - the Yew bends, but does not break. The evergreen nature of the Yew is present even in the rune itself, as it cannot be changed even by reversal. This rune is historically symbolic of death, but, as in the Tarot and as suggested by the nature of the Yew tree itself, death is seen only as a transmutation of something eternal and unchanging - the spirit.