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Today's Runes for William Randolph Hearst


The Diamond spread reveals the dynamic forces at work in a situation. It is the spread of choice for understanding a hidden conflict. Gold Runes are most commonly used for questions about business, career, and property.
The bottom rune represents the foundation that forms the basis of the issue. Sowelu is a strong symbol, for it represents the sun. Unlike equatorial cultures who may see the sun as a harsh and imperial force capable of causing droughts, in the cold north the sun is a purely feminine force that gives life and allows crops to grow. In dark times, this rune represents clarity of sight and the victory of good over evil. Sowelu is irreversible, as the cycles of the sun and seasons are perpetual.
The left rune represents one of the forces acting on the issue at hand. Nyd represents many things, most of them unpleasant - heed it well. Constraint, delay, loss, need, and sorrow are all frequently seen in this rune. Nyd speaks most strongly of pause, the hallmark of the both the timid and the patient, and is often interpreted as foretelling a delay in the effect of other runes that it accompanies. Fortunately, even where there is misery and danger there are valuable lessons to be learned - the trick is to learn them before you are overtaken by despair.
The right rune represents another of the forces acting on the issue at hand. Uruz is the name of the Auroch, an extinct prehistoric ox. This animal was strong and brave, and was the focus of rites of manhood in older days. Reversed, this rune symbolizes either the lack of challenge, or the lack of preparation for a challenge. This rune suggests that you must reach deep within in order to gain the power you will need, whether to get out of your current rut, or to face what appears to be a hopeless situation.
The top rune represents the conclusion to which your strivings can carry you. Raido means to ride. In this rune, the image is not so much the riding of a horse as in riding in a cart or as cargo. As such Raido may suggest a journey, but is much more indicative of communication. Alternate interpretations based on the use of Raido as a cognate in other words give it the meaning of council, judgment, and moral correctness. Therefore, this rune is the rune of wise advice and good leadership.