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Today's Runes for William Randolph Hearst


The Cross spread is used to plot the arc of your life and the forces acting on it. It is the most popular spread, giving a very complete view of the situation. Spirit Runes are most commonly used for questions about mysticism, spirituality, and religion.
The left rune represents an important element of the past. Man refers to Mankind and your interaction with the whole of human population. This rune is reversed, suggesting a separation from your fellow man. There is a lack of harmony in your interaction with others, either because you do not accept society or society does not accept you. Alternatively, this rune may also represent your separation from nature, and your ability to rise above the base level of being. As the rune is reversed, this may suggest an incomplete level of spiritual attainment or an intellectual block.
The middle rune represents a deciding element of the present. Eoh refers to the Yew tree. The Yew does not go dormant and therefore represents endurance. Even the wood of the tree is strong, resilient, and pliable - the Yew bends, but does not break. The evergreen nature of the Yew is present even in the rune itself, as it cannot be changed even by reversal. This rune is historically symbolic of death, but, as in the Tarot and as suggested by the nature of the Yew tree itself, death is seen only as a transmutation of something eternal and unchanging - the spirit.
The top rune represents a force that works for you. Isa is the rune symbolizing Ice - cold, stagnant, frozen, and unchanging. This rune suggests heat removed not just from anger or conflict, but from passion as well. Paradoxically, Isa conveys images of slippery slopes and unsure footing, but also of circumstances that have crystallized and become utterly immutable. Remember that in the cold north, ice is not just THE challenge to be overcome, but the very nature of the environment. Be courageous, for you work against this element every day. Will you fight alone or with others against this, our common foe? Is there much worse than lack of change?
The bottom Rune represents a force that works against you. Ehwaz is representative of the eight-legged horse ridden by the god Odin. As such, this is the rune of controlled movement and travel, including the pursuit of an objective or station in life. Since some older sources show Odin not as a man riding a horse but as a centaur-like being, this rune can also represent the union of man and nature, or the fusion of two entities in perfect harmony. As this rune is reversed, this could bode poorly for travel or for the vehicle involved. In the more spiritual sense, this rune could represent difficulties in self-improvement or other attempts at advancement. Finally, it may represent a splitting of two or the inability of two to act as one.
The right rune represents the critical element of the future, at the core of the final outcome. Uruz symbolizes the Auroch, a member of the ox family that became extinct long ago. This rune represents the strength, bravery, and endurance of this animal of old. Uruz portends the ability to meet problems head on and to overcome them. When the world was new, warriors used to test their strength against the Auroch. Hence, this rune has come to represent the masculine principle and the capacity to meet a challenge.