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Today's Runes for Richard Branson


The Cross spread is used to plot the arc of your life and the forces acting on it. It is the most popular spread, giving a very complete view of the situation. Gold Runes are most commonly used for questions about business, career, and property.
The left rune represents an important element of the past. Isa is the rune symbolizing Ice - cold, stagnant, frozen, and unchanging. This rune suggests heat removed not just from anger or conflict, but from passion as well. Paradoxically, Isa conveys images of slippery slopes and unsure footing, but also of circumstances that have crystallized and become utterly immutable. Remember that in the cold north, ice is not just THE challenge to be overcome, but the very nature of the environment. Be courageous, for you work against this element every day. Will you fight alone or with others against this, our common foe? Is there much worse than lack of change?
The middle rune represents a deciding element of the present. Othila is the homeland. Land was the purest form of immovable wealth in Norse civilization, distinct from the movable wealth represented by Fehu. This rune speaks of stability and safety stemming from inheritance, both material and genetic. With respect to the question asked, consider the background of the people and families involved...
The top rune represents a force that works for you. Perth is the rune of chance and gambling. Throw the dice, read your fate. Gaming is a fine way to pass the night...as long as one is careful. Games of chance have outcomes that are hidden from us, and as such Perth represents secrets unknown. Perth symbolizes enjoyment and wild abandon, but be watchful, for Perth is also the rune of mystery and the outcomes unexpected. You cannot lose if you do not play, but neither can you win...
The bottom Rune represents a force that works against you. Gebo means gift, and like many gifts, the rune may be understood on many levels. Gifts are generally positive things, for both the giver and the recipient. In many cultures however, gifts and favors carry with them an obligation to respond in kind. It is for this reason that gifts, and hence the rune Gebo, are frequently symbolic of friendships, marriages, alliances, mergers, and other bonds between people or organizations. Gebo is a strong rune and the unions represented are strong as well. Moreover, Gebo is not reversible, as true friendships are not easily undone.
The right rune represents the critical element of the future, at the core of the final outcome. Laguz is the rune representing water. Laguz is a strongly feminine rune, and like the ocean contains much power of an uncontrollable nature. Here the rune is seen in the reversed, symbolic of the ebbing tide. This may suggest power being drawn away, or may perhaps the start of a journey. Since this is a rune of sexual power, the reversal can also suggest sexual problems or dissatisfaction.