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The excerpt represents the core issue or deciding factor on which you must meditate, and is drawn from The Crowd by Gustave le Bon: of particular cases. It is arguments of this kind that are
always presented to crowds by those who know how to manage them.
They are the only arguments by which crowds are to be influenced.
A chain of logical argumentation is totally incomprehensible to
crowds, and for this reason it is permissible to say that they do
not reason or that they reason falsely and are not to be
influenced by reasoning. Astonishment is felt at times on
reading certain speeches at their weakness, and yet they had an
enormous influence on the crowds which listened to them, but it
is forgotten that they were intended to persuade collectivities
and not to be read by philosophers. An orator in intimate
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