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The excerpt represents the core issue or deciding factor on which you must meditate, and is drawn from Tono Bungay by H. G. Wells: derived from the hoofs and horns of beasts, we must necessarily
have a natural skin and hair lubricant."
And we also did admirable things with our next subsidiaries,
"Tono-Bungay Lozenges," and "Tono-Bungay Chocolate." These we
urged upon the public for their extraordinary nutritive and
recuperative value in cases of fatigue and strain. We gave them
posters and illustrated advertisements showing climbers hanging
from marvelously vertical cliffs, cyclist champions upon the
track, mounted messengers engaged in Aix-to-Ghent rides, soldiers
lying out in action under a hot sun. "You can GO for twenty-four
hours," we declared, "on Tono-Bungay Chocolate." We didn't say
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