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The excerpt represents the core issue or deciding factor on which you must meditate, and is drawn from The Crowd by Gustave le Bon: been speaking; but very few of them to all appearance seem
endowed with vitality and destined to acquire a preponderating
influence.
Whatever be the ideas suggested to crowds they can only exercise
effective influence on condition that they assume a very
absolute, uncompromising, and simple shape. They present
themselves then in the guise of images, and are only accessible
to the masses under this form. These imagelike ideas are not
connected by any logical bond of analogy or succession, and may
take each other's place like the slides of a magic-lantern which
the operator withdraws from the groove in which they were placed
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