Today's Tarot for William Randolph Hearst

	The Creative Process spread is designed specifically to peer into the nature of a project or creative undertaking, and shine a spotlight on the evolution of its parts. The Benedetti Tarot is a highly stylized deck painted on gold leaf. 7 years in the making, the images were inspired by the Visconti Tarot, the earliest Tarot deck still in existence. The Benedetti Tarot is the favorite deck of those who seek simplicity and elegance in their lives.
	The card in the middle represents the creative force behind the project, be it a person, organization, or other entity. Nine of Swords (Cruelty), when reversed: Mental anguish or ill health endured and overcome. Refusal to be dragged down by the dishonor of others. Attempting to avert a shameful or regrettable act. Faithfulness, patience and unselfishness. May indicate the narrow avoidance of a death or other catastrophic loss.
	The card on the top represents imagination - the prophetic image that stems from the creative force of the previous card to initiate the project. This is the poetry or voice of the undertaking. Five of Cups (Disappointment): Suffering a loss and wishing for what might have been. Being crippled by sadness, grief, and vain regret. Indecision brought on by the feeling that you made the wrong choice. Ignoring what you still have. May suggest a broken relationship or tragedy. May also suggest a gift, inheritance, opportunity, partnership, or marriage, but one that falls below expectations.
	The card on the left represents emotion - the feelings aroused by or surrounding the ideation of the project that takes place in the previous card. This is the music or scent of the undertaking. The Emperor: Worldly authority and power. Social mastery and oratory. One who is intelligent, experienced, confident and reasonable. A patriarch or primary male influence. The motive force of politics and society. The ability to fulfill plans and use mental control over the emotions.
	The card on the bottom represents thought - the analytical process of organizing the project and capturing the emotional content of the previous card. This is the science or vision of the undertaking. Ace of Cups, when reversed: The seed of a destructive relationship or spiritual collapse. A missed opportunity for joy, contentment, fertility, or enlightenment. Failing to understand the emotional needs of those around you. May represent an unexpected message, a chance meeting, or the start of a friendship or romance.
	The card on the right represents manifestation - the real work involved in completing the project, and the form it will take upon culmination. This is the painting or touch of the undertaking. Knight of Swords, when reversed: The dark essence of air behaving as fire, such as a tornado: A merciless and skillful warrior, unfettered by emotion or conscience. A nihilist who can refuse not even the most insurmountable of challenges. A person who inspires fear and hate through their domineering nature and the power of their presence. Speaking without tact or tolerance, in a sarcastic manner. May portend the swift initiation or conclusion of conflict, through the calamitous invocation of force.