Today's Tarot for William Randolph Hearst

	The Creative Process spread is designed specifically to peer into the nature of a project or creative undertaking, and shine a spotlight on the evolution of its parts. The Golden Tarot is a modern celebration of late medieval artwork. This deck is the choice of scholars, for it evokes images of elegance amid barbarism, and the light of virtue in dark times. If you would like your own copy of the Golden Tarot, you can buy it now!
	The card in the middle represents the creative force behind the project, be it a person, organization, or other entity. Four of Coins (Power): Cleaving to earthly power in the desperate fear that it will be lost. Making yourself an obstacle to progress due to lack of originality and a desperate fear of change. Believing that security and identity are based primarily on the possession of material things. Coveting things and people. Living in a cloud of suspicion and prejudice.
	The card on the top represents imagination - the prophetic image that stems from the creative force of the previous card to initiate the project. This is the poetry or voice of the undertaking. Nine of Cups (Happiness), when reversed: Vanity, conceit, and smugness in romance, friendship, or other relationships. Achieving what you always thought you wanted. Overindulging in food, drink, or the pleasures of the flesh. A state of joy and abundance that is shallow and fleeting.
	The card on the left represents emotion - the feelings aroused by or surrounding the ideation of the project that takes place in the previous card. This is the music or scent of the undertaking. Queen of Wands: The essence of fire behaving as water, such as a rainbow: The natural embodiment of passion and sensuality, who is always the center of attention. One who reflects the desires and ambitions of others, and ignites them. A radiantly vital person, cocky and charismatic, who sees what she wants and goes after it.
	The card on the bottom represents thought - the analytical process of organizing the project and capturing the emotional content of the previous card. This is the science or vision of the undertaking. King of Coins: The essence of earth behaving as air, such as a diamond: A true businessman, with a gift for identifying opportunities and taking advantage of them. A person well informed about the world, skilled in all things physical, and eager to encourage others. A pillar of practicality and dependability, embracing tried and tested methods, and possessing an innate understanding of the material reality. A philanthropist and devotee of both luxury and hard work, whose word is as good as gold.
	The card on the right represents manifestation - the real work involved in completing the project, and the form it will take upon culmination. This is the painting or touch of the undertaking. Judgement, when reversed: Procrastination and indecision. Disillusionment and the inability bring a matter to conclusion.