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Today's Tarot for William Randolph Hearst

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The Creative Process spread is designed specifically to peer into the nature of a project or creative undertaking, and shine a spotlight on the evolution of its parts. The Rider Waite Tarot is the most widely recognized Tarot deck, and the first deck published in the 20th century. It was created by members of the Hermetic Order of the Golden Dawn, and is especially suited to questions of a mystical nature. If you would like your own copy of the Rider Waite Tarot, you can buy it now!
Click for Details The card in the middle represents the creative force behind the project, be it a person, organization, or other entity. Eight of Pentacles (Prudence): Dedicating yourself fully to a task. Learning a new craft or skill. Applying painstaking attention to detail. Industriousness and the efficient completion of tasks. Sticking with a project long enough to see it through.
Click for Details The card on the top represents imagination - the prophetic image that stems from the creative force of the previous card to initiate the project. This is the poetry or voice of the undertaking. Nine of Cups (Happiness), when reversed: Vanity, conceit, and smugness in romance, friendship, or other relationships. Achieving what you always thought you wanted. Overindulging in food, drink, or the pleasures of the flesh. A state of joy and abundance that is shallow and fleeting.
Click for Details The card on the left represents emotion - the feelings aroused by or surrounding the ideation of the project that takes place in the previous card. This is the music or scent of the undertaking. The Fool, when reversed: Apathy, negligence, and dangerous carelessness. Unquenchable wanderlust. Obsession with someone or something. Losing all sense of proportion. Foolhardy adventuring and lack of interest in critical matters. Immature or unrealistic ideals. Strange impulses and desires coming from unexpected sources. Vanity, delirium, folly, and oblivion.
Click for Details The card on the bottom represents thought - the analytical process of organizing the project and capturing the emotional content of the previous card. This is the science or vision of the undertaking. Queen of Cups, when reversed: The dark essence of water, such as a deep and foreboding lake: Discomfort with the worlds of mind and matter, leading to a retreat to the spiritual. The embrace of negative relationships, driven by the desperate fear of being alone. Devotion to fantasies and daydreams, to the exclusion of practical skills or the pursuit of knowledge. Insecurity leading to dishonor, vice, and undue susceptibility to outside influences.
Click for Details The card on the right represents manifestation - the real work involved in completing the project, and the form it will take upon culmination. This is the painting or touch of the undertaking. Ten of Swords (Ruin), when reversed: The darkness before the dawn. An end to suffering, leading to spiritual transformation. A crushing and seemingly total defeat that hides within it the seeds of final victory. Ultimate knowledge gained through ultimate sacrifice.